Bordelago

Chilean brewery with German roots, located at the foot of the Osorno Volcano in Puerto Varas.

The Volcanic Axis
The core of the design system is the Osorno Volcano, established as a shared visual horizon across the entire line. We created a hierarchical structure using a central unifying band that divides the layout: the majestic volcano dominates the upper section, while the serene lake defines the base, ensuring instant brand recognition across all formats.

Industry: Food & Beverage / Craft Beer

Services: Brand Evolution, Packaging System, Illustration, Art Direction.

Origin: Puerto Varas, Los Lagos Region, Chile.

Unity in Diversity
With a portfolio of 10 varieties, the challenge was to create a 20-piece system (cans and bottles) that felt like a single family. We used color as a strategic tool for variety differentiation and integrated unique illustrations of local flora, fauna, and history. The result is a flexible packaging identity that preserves its artisanal heart while scaling for national distribution.