Bordelago

Chilean brewery with German roots, located at the foot of the Osorno Volcano in Puerto Varas.

Bordelago has always been one of Chile’s most awarded beers, yet its image told a different story. It felt like a local secret, shared only with those visiting the brewery in the Lake Region. The challenge was clear: How do we redesign an identity without losing its southern soul, while equipping it with the premium visual language needed to compete on national shelves? We transformed the packaging into an ambassador for its land, flora, and fauna, with a visual execution that reflects the exceptional quality of the product inside.

When you leave the brewery, the context changes. Competition appears, and the need to stand out becomes vital. At Luna & Panda, we didn’t just redesign labels; we created a unified visual system. We moved from isolated illustrations to a consistent brand architecture that allows Bordelago to scale and introduce new lines without losing its identity. The Osorno volcano, the heart of the project, evolved from a simple drawing into the symbol of a brand with international aspirations.