Staycation

A wine label built around friendship, campfires and the tradition of gathering among the vineyards.

Inspired by the idea that sometimes the best escapes are the closest ones. Built around the culture of camping, road trips and friendship in California’s Cucamonga Valley.

The name Staycation reflects the idea of escaping everyday life without traveling far, transforming a familiar place into a memorable experience.

“Come for the wine, stay for the company”.

Visually, the project draws from American road-trip culture, camping traditions, vintage postcards and western travel graphics. The illustration depicts a scene inspired by these real gatherings, turning the label into a window into the experience behind the wine.