Esme Rose

Esme Rose was conceived as a deeply personal tribute from a father to his daughter.

The Power of Calligraphy
The heart of the design is a custom calligraphic logotype. Its expressive strokes bring warmth and intimacy to the bottle, evoking the feeling of a handwritten dedication. By focusing on the name ‘Esme’ and a subtle rose symbol, the identity embraces restraint over complex narratives, allowing the design to breathe within a contemporary premium aesthetic.

Industry: Food & Beverage / Premium Wine

Services: Brand Storytelling, Custom Calligraphy, Narrative Strategy, Packaging Design.

Origin: Cucamonga Valley, California, USA (Galleano Winery).

An Evolving Narrative
Inspired by classic literature and tales of wonder, the project draws from the world of childhood discovery. While the current design is minimal and sincere, it is built to grow. Future iterations are imagined as a visual diary, gradually incorporating dreamlike elements and symbolic objects that will evolve alongside Esme, making the brand as dynamic as the story it honors.