Truffle Pig

In the world of gastronomy, nothing is more elusive and valuable than a black truffle. To find one, you need more than technique; you need instinct.

Truffle Pig was born as a tribute to that tireless tracker, the truffle pig, whose curiosity and sense of smell guide us to buried treasures.

The challenge with this project was to achieve a delicate balance: how to represent a farm animal without losing the elegance of a high-end gourmet product?

The solution was to build an identity based on contrast. We used an engraving-style illustration, almost handcrafted, that evokes nature, but surrounded it with a clean visual architecture and typography that exudes sophistication. We wanted the consumer, upon seeing the label, to feel they hold in their hands the result of a successful expedition.

Industry: Food & Beverage / Winery & Tourism

Services: Brand Strategy, Identity Design, Illustration, Packaging System.

Origin: Temecula Valley, California, USA.