Patero

Patero is a California Grenache that celebrates the traditional, artisanal method of foot-crushing grapes.

The Human Trace
The design centers on hand-drawn illustration and lettering, reflecting the direct human intervention of the winemaking process. By avoiding digital polish and industrial finishes, the label communicates the rustic and authentic nature of a wine meant to be enjoyed without rules.

Industry: Wine

Services: Naming, Visual Identity, Illustration.

Origin: Cucamonga Valley, California.

Winery: Galleano Winery.

Stripped of Artifice
To reinforce its casual spirit, the packaging features a single irregular die-cut label, an exposed cork, and a transparent bottle. The vibrant orange palette and the absence of a capsule consolidate a visual proposal that is as transparent and unpretentious as the liquid inside.